Overdose

For Overdose, I redesigned the digital experience and refreshed the brand to be bold, unpredictable, and impossible to ignore. I led the web design and digital strategy, creating a visually striking, user-focused experience that reflected Overdose’s independent, results-driven personality. Alongside the site, I developed the full brand identity system - including fonts, colours, and visual language - as well as streetwear concepts, event branding, and content strategy. Inspired by boundary-pushing brands, the refresh amplified Overdose’s personality and positioned the brand to stand out across digital and physical touchpoints.